100%
of leads and customers generated by the Boost Local program
Land Services Marketing
The Land Hand
A land services business built from the ground up, with every lead and customer generated by one program
8%
of paid search clicks became a verified quote request
20
dedicated service pages built to be found in local search
3 in 4
quote requests come from a phone
About the Client
A helping hand for land across Loudoun County.
The Land Hand is a land services company based in Aldie, Virginia, serving homes, horse farms, and commercial sites across Loudoun County. The work covers tractor work, stump grinding, field and slope mowing, land and brush clearing, and ongoing property maintenance.
The Challenge
A new business with no way to be found.
The Land Hand started with the equipment and the skill to do the work, and nothing else. There was no website, no system for handling quote requests and jobs, no advertising, and no presence in local search. Every part of how a customer finds, contacts, and hires the business had to be created from zero.
The Plan
1Build the website
A complete site built from nothing, with a clear quote path on every page. It is set up so the owner can easily make his own updates, from adding a new service to posting photos of a finished job.
2Set up the CRM
Jobber configured as the home for every request, quote, and job, with review requests that go out automatically by text and email when a job closes.
3Launch paid search
Search campaigns built around the services local property owners look for, with verified quote request tracking so every lead ties back to the click that produced it.
4Build search visibility
A dedicated page for each service, written for Loudoun County searches, so the business shows up when neighbors look for the work it does.
The Website
A brand new site, built to turn searches into quote requests
The Results
A complete growth engine, and every customer traced back to it
The Land Hand now has everything a local service business needs to grow: a site that turns visitors into quote requests, a CRM that carries each request through to a finished job and a review request, and advertising and search visibility that bring in new work. About 8% of paid search clicks become a verified quote request, and three in four of those requests come from a phone. Every lead the business has received and every customer it has won came from this program.
Quote requests by device
75% phone25%Desktop
75%Phone