1 in 10
ad clicks became a wedding inquiry on the new site
Wedding Planner Marketing
The Ashlyn Company
More wedding inquiries than the planning team could take on
70%+
under the client's own planning benchmark for cost per lead
4 in 5
website inquiries traced to paid search, each tied to its source
2nd
business the owner brought to Boost Local
About the Client
Luxury wedding planning and design on the Southern California coast.
The Ashlyn Company is a full-service wedding planning and design studio based in Orange County, California. Founder Ashlyn Stevens and her team of lead planners produce luxury weddings across Southern California, with deep experience in beach ceremonies and coastal resort venues, for local couples and for couples traveling in from out of state.
The Challenge
A luxury brand with no dependable way to reach the right couples.
The Ashlyn Company had grown on referrals and word of mouth, and had stepped away from the big wedding directories because the inquiries they sent were budget-first. That left no dependable way to reach couples planning a high-end wedding. There was no paid search program running, no call tracking, and no way to see which marketing produced an inquiry. The website also needed to match the luxury positioning of the business.
The Plan
1Build the measurement
Call tracking and verified inquiry tracking, connected to the booking system the team already used, so every inquiry is confirmed and tied to its source.
2Rebuild the website
A new site led by real wedding photography, with a portfolio organized by venue and a clear path from every page to the inquiry form.
3Launch paid search
Campaigns built around high-intent wedding planning searches across the service area, with bargain-driven searches filtered out.
4Match spend to capacity
Budget and targeting adjusted as the planning team changed, so ad spend followed the number of weddings the planners could take on.
The Website
A new site led by the weddings themselves
The Results
A dependable flow of inquiries, and a team that grew to meet it
Paid search became a dependable source of wedding inquiries for The Ashlyn Company. On the new site, about one in ten ad clicks turned into an inquiry, at a cost per lead more than 70% under the benchmark the client set for itself. Four in five website inquiries traced back to paid search, each one confirmed and tied to its source. At one point inquiries outpaced the planners available to take them, and the owner expanded the team. She also brought her second business to Boost Local.
“Happy to report that I've gotten a great amount of leads from ads.”
Inquiry mix by contact type
86% inquiry form14%Phone
86%Inquiry form