(800) 430-622313%
of ad clicks become a tracked lead
pilates studio marketing
Core Collective
One in every eight ad clicks becomes a lead.
98%
lower cost per lead than the studio's prior campaigns
67x
higher click-to-lead conversion rate
3
months from launch to the strongest lead month yet
About the Client
Pilates that meets people where they are.
Core Collective is a boutique Pilates and movement studio in Ann Arbor, Michigan: group reformer, mat, and small-group strength classes in bright, natural-light spaces, plus on-site childcare so parents can actually make it to class. Mixed-level classes keep beginners supported and regulars challenged, with a welcoming, community-first vibe for young professionals, grad students, and medical residents.
The Challenge
A year of ad spend. No real signal.
The studio had been running its own ads for a year with little to show for it. The inherited measurement setup counted raw site visits and soft clicks as conversions, so there was no way to tell which dollars did anything. Meanwhile, a wave of competing studios was opening across the same market.
The Plan
1Fix the measurement
As part of the program, we rebuilt conversion tracking around real booking intent, replacing a setup that counted raw site visits as conversions, so every ad dollar could be judged honestly.
2Rebuild paid search
New campaigns built around the studio's strongest offers, reformer classes and the intro offer, tuned to the rhythm of a university town.
3Make every click work harder
Ongoing keyword, budget, and bid optimization so spend concentrates where bookings actually happen.
The Website
A strong studio site, finally put to work.
The Results
Every click works harder now.
With measurement rebuilt around real bookings and campaigns rebuilt around the studio's strongest offers, about one in eight ad clicks now turns into a tracked lead, and cost per lead came down 98% compared to the studio's own prior campaigns.
Monthly lead volume, indexed to the latest month
1% → 100%1%Mo 1
10%Mo 2
100%Mo 3