Excavation Company Marketing
Excavation Company Marketing Built Around the Jobs Worth Moving Iron For.
Boost Local is a marketing agency for excavation companies. Each of our plans sets the same base under the business: a website with a page for every kind of dig you take on, a Google Ads account we manage, Local Service Ads, Google Maps advertising, call tracking with recording, and a performance report that shows which piece brought in the job.
Who Hires an Excavator.
A Septic Dig, a House Pad, and a Ten-Acre Site Are Three Different Sales.
An excavating contractor sells to more than one kind of customer. A homeowner needs a drain line trenched or a tank set. A builder needs a foundation hole on the day the schedule calls for it. A developer needs raw ground cleared, cut, and graded before anything else can start.
Marketing for excavation companies has to address each of them by name. That means stating plainly what you dig, which machines you run, where you mobilize, and how to ask for a number, in the places each buyer goes looking: your website, your Google listing, and the ads above the search results.
What an excavation company should make plain online
- the work you take: site prep, grading, trenching, clearing
- residential, commercial, or both
- license and insurance, in writing
- the counties you mobilize to
- photos of finished pads, cuts, and trenches
- one clear way to request an estimate
What the Program Covers.
Excavation Marketing Services, From the First Search to the Signed Estimate.
One team builds the website, runs the ads, tracks the calls, and reports on all of it together, so the owner is not chasing a web designer and an ads freelancer between job sites.
A website with room for every service
Site preparation, land clearing, grading, trenching, septic digs, and foundation work can each have a page of their own. The site is AI-editable with unlimited pages, and secure hosting and ongoing support are part of every plan.
A Google Ads account we run
Setup, optimization, and reporting are ours to do. Campaigns are organized around the services you name, so the budget can be pointed at the work you want on the calendar.
Local Service Ads and Google Maps advertising
Every plan carries both. With Local Service Ads you pay per valid lead and we dispute the junk ones. Maps advertising is aimed at nearby searches from people ready to buy.
Search, Google Business Profile, and directories
Starting with the Startup plan, the program adds SEO and GEO for visibility on Google and in AI search, Google Business Profile optimization, and online directory listings.
Calls tracked and recorded
Call tracking with recording comes standard and is wired into your reporting. The calls your marketing produces while you are in the cab are on the record.
Reporting that follows the job
A performance report arrives at the cadence of your plan. Growth and Custom plans include the Revenue Clarity System: measurement through to actual revenue, often a custom integration we build with your CRM that marries closed-won revenue to your ads data.
Related services for excavation companies
Proof, Not Promises.
We Report Revenue, Not Clicks.
An excavator tracks yards moved and hours on the machine. We track marketing with the same discipline. The monthly performance report ties leads, quotes, booked jobs, and invoiced revenue to the channel each one came from, in plain numbers.
Plain numbers. No vanity metrics.
Land Services Case Study.
The Land Hand: Every Customer Traced Back to One Program.
The Land Hand is a land services company based in Aldie, Virginia, serving homes, horse farms, and commercial sites across Loudoun County. The work covers tractor work, stump grinding, field and slope mowing, land and brush clearing, and ongoing property maintenance. The business started with the equipment and the skill, and no website, no system for quote requests, no advertising, and no presence in local search.
We built the complete site with a clear quote path on every page, configured Jobber as the home for every request, quote, and job, launched search campaigns with verified quote request tracking, and wrote a dedicated page for each service for Loudoun County searches. Every lead the business has received and every customer it has won came from this program.
Need More Proof?
More Results We Have Delivered.
Plans and Pricing.
Four Plans, Priced Like a Bid With Every Line Item Showing.
You put a number on a job before the first bucket of dirt comes out. Ours is on the website before the first conversation, sized to the revenue of the company.
- Lite is $600 a month for solo and owner-operated companies up to about $300k in revenue: the AI-editable website with hosting and support, managed Google Ads, Google Local Service Ads, Google Maps advertising, call tracking, and monthly performance reporting
- Startup is $1,000 a month for staffed companies under $1M in revenue, and brings SEO and GEO, Google Business Profile optimization, online directory listings, and a monthly strategy meeting
- Growth is $4,000 a month for established companies between $1M and $10M in revenue, with the Revenue Clarity System, Directory Ads on platforms like Yelp and Houzz, a senior strategist assigned, and biweekly strategy meetings
- Custom engagements are quoted from $8,000 a month for companies above $10M in revenue, multi-location, or multi-brand
- No plan has a long-term contract, and the 90-Day Satisfaction Guarantee covers Startup, Growth, and Custom; advertising spend and third-party platform costs are billed by those platforms
Don't Worry.
Backed by Our Satisfaction Guarantee.
Startup, Growth, and Custom plans are covered by our money-back Satisfaction Guarantee.
We advise, guide, and manage your marketing with your goals in front, and we stand behind the work.
Just the FAQs.
Questions Excavation Contractors Ask Us.
Two things. It gives a referred customer a website that confirms what they were told: the services, the service area, the license, and photos of finished work. And it puts the company in front of property owners, builders, and developers nobody has referred yet, through managed Google Ads, Local Service Ads, and Google Maps advertising.
Calls are tracked and recorded, so the report shows how much new work came from each source.
Contact Us.
And Ask About Marketing for Your Excavation Company!
Tell us what kind of digging you want more of, the counties you cover, and where your jobs come from now.
Fill out the form to get started and we'll reach out shortly with next steps!
Looking for the free Revenue X-Ray? That is a separate, two-step request. Start Your Revenue X-Ray.
