(800) 430-622373%
lower cost per lead
Dog Trainer Marketing
Total K9 Coaching
From a standing start to 5x the monthly leads.
5x
monthly lead volume
14
months in — and the strongest lead month yet
1
client referred to Boost Local by Total K9
About the Client
Balanced dog training, now in South Carolina.
Total K9 Coaching provides balanced dog training across South Carolina, serving Columbia, Charleston, Myrtle Beach and surrounding areas. Services include stay-and-train, one-on-one obedience coaching, personal protection and bite work, and boarding.
The Challenge
A new market. No history. A website stuck in the old one.
The owner relocated Total K9 Coaching from the Long Island and New York City area to South Carolina at the start of the engagement. The business was starting over in a new state with a DIY website that still showed the old service area and included broken images, and no paid-search presence or conversion history to build on.
The Plan
1Build the new foundation
As part of the program, we rebuilt the website from the ground up with clear service pages for the South Carolina market.
2Build the lead engine
As part of the program, we leaned on paid search — starting from a brand-new account with no history, with keyword and conversion structure built from zero.
3Improve month over month
Ongoing optimization month over month across the whole program.
The Website
Clear service pages, built for every screen.
The Results
From zero to a repeatable lead engine.
A complete Boost Local growth program, built from a standing start: as part of the program we leaned on paid search to build the lead engine — monthly lead volume grew 5x while cost per lead fell 73%. Total K9 Coaching has referred another dog-training business that became a Boost Local client.
Monthly lead volume, indexed to today
0% → 100%0%Mo 1
2%Mo 2
18%Mo 3
28%Mo 4
25%Mo 5
57%Mo 6
55%Mo 7
60%Mo 8
82%Mo 9
80%Mo 10
82%Mo 11
68%Mo 12
72%Mo 13
100%Mo 14