(800) 430-62230 → 100%
of leads captured and stored — the old site measured nothing
Kids Entertainment Marketing
Munchkins & Minis
Every lead captured. Every lead attributed.
1 in 3
leads carry full click-level campaign attribution
3
tracking platforms installed from zero
100%
duplicate photos eliminated
About the Client
Pony parties and equine experiences across the GTA.
Munchkins & Minis brings the magic of miniature horses to families across the Greater Toronto Area — mobile pony parties, children's pony programs, and private equine experiences, run by founder Stephanie Jensen from her Ontario farm.
The Challenge
A slow template site — and a business flying blind.
The business ran on a slow, template-driven site the owner couldn't update without help, with the same handful of pony photos repeated on every page — the client's #1 complaint. Worse: the business was flying blind. No analytics, no conversion tracking, no call tracking, and no record of which campaign produced any lead. For a business where phone calls drive bookings, every marketing dollar was unmeasurable.
The Plan
1Rebuild around the brand
As part of the program, we rebuilt the site on a modern, fast platform with a warm, playful design worthy of the brand — integrated booking, reliable email, and not a single duplicate photo.
2Install the measurement stack
We installed analytics, conversion tracking, and call tracking from zero, so every lead — form or phone — is captured, stored, and attributed to the campaign that produced it.
3Refine with the client
The build ran through structured client feedback rounds — dozens of review items resolved — so the finished site reflects the owner's voice, not a template's.
The Website
A warm, playful site, built for every screen.
The Results
From flying blind to fully attributed.
A complete Boost Local growth program turned an unmeasurable business into a fully attributed one. The new site is fast and self-serve with booking built in, and for the first time every lead is captured, stored, and tied to the campaign that produced it — a third of them trace all the way back to the exact ad click.
Lead capture & attribution coverage
0% → 100%0%Old site
100%New site