(800) 430-622315
days from brief to launched website
Kids Camp Marketing
Discover Fun Camp
A complete rebuild, from brief to live in 15 days.
51
school closure dates in the per-school enrollment finder
11
routes designed, written, and shipped
3
tracking layers verified live — forms, calls, analytics
About the Client
Out-of-school-time fun across the DC metro.
Discover Fun Camp is a DC-area out-of-school-time enrichment provider — after-school studios, summer camp, and school-closure day camps serving ages 5–15 through partner schools across the Washington, DC metro.
The Challenge
A website the business had outgrown.
The previous agency-built site had drifted badly out of step with the business: a key program had no page at all, summer information was incomplete, registration links were broken, and legal pages were placeholders. The client's own read was that the design skewed too young for their 5–15 audience — and on top of it all, conversion tracking couldn't be trusted.
The Plan
1Rebuild at speed
As part of the program, we rebuilt the entire site in fifteen days — a grown-up design for a 5–15 audience, complete program pages, and working registration throughout.
2Make enrollment effortless
We built a per-school closure-day finder loaded with every date on the client's master list, so parents pick their school and see exactly which camp days apply to them — each with its own enrollment button.
3Rebuild trust in the numbers
We rebuilt conversion tracking end-to-end — forms synced to the client's CRM, call tracking, and analytics verified live — so every enrollment season from here is measured.
The Website
Complete program pages, built for every screen.
The Results
Live in 15 days, measurable from day one.
A complete Boost Local growth program, delivered at sprint speed: a site the brand deserves, an enrollment finder that removes every excuse not to book, and measurement the business can finally trust. Leads are flowing and verified end-to-end, and the program is positioned to capitalize as the school-closure season builds.
Closure dates bookable through the enrollment finder
0 → 510Old site
51New site