(800) 430-622311.5%
click-to-lead rate on paid search
Fitness Studio Marketing
BUNGE Fitness
From a broken DIY site to a lead engine with full attribution.
11.9%
search click-through rate
0 → 100%
of site leads captured with full attribution
1 in 3
leads traced back to the exact ad click
About the Client
The only bungee fitness studio in Huntington Beach.
BUNGE Fitness is the only bungee-fitness studio in Huntington Beach, serving Orange County with boutique, low-impact, high-energy group classes capped at nine people. A one-of-a-kind workout built around a method the founders take seriously — in a room designed to feel like nowhere else.
The Challenge
A premium experience hidden behind a DIY site.
The studio was running on a self-built website with broken image placeholders and a DIY look that undersold a premium in-person experience. Behind the scenes it was worse: no analytics, no conversion tracking, and no lead capture of any kind. There was no way to know what marketing was working — because nothing was being measured at all.
The Plan
1Rebuild the storefront
As part of the program, we rebuilt the website from the ground up with a bold, editorial design that finally matches the in-studio experience — and a booking funnel that captures every lead before handing off to class scheduling.
2Measure everything
We installed a complete measurement stack from zero: conversion tracking, analytics, call tracking, and click-level attribution on every lead, with a daily lead digest delivered straight to the studio.
3Turn on demand
With tracking in place, the program leaned on paid search to put the studio in front of people actively looking for a new way to work out — and every click is accountable.
The Website
A bold new storefront, built for every screen.
The Results
A lead engine where none existed.
A complete Boost Local growth program, built on a simple idea: measure first, then grow. The new site captures every lead with full attribution, and paid search turned a studio with zero marketing data into a business where more than one in nine ad clicks becomes a lead. The result is a steady, accountable stream of new faces walking into class.
Share of leads captured with attribution
0% → 100%0%Old site
100%New site