SEO for Insurance Agencies
SEO for Insurance Agencies That Gives Every Line a Page of Its Own.
Insurance agency SEO starts as sorting work. We set up a separate page for each line of insurance you write, each town you serve, and each agent on the team, take on the Google Business Profile and directory listings from the Startup plan up, and report the calls and form requests that organic search brought in.
How We Map the Searches.
Line, Place, and Name: Three Groups of Searches.
The first step is search research for your lines and your area. What comes back sorts into three groups: a line of insurance with a place attached, a general search for an agent or an agency nearby, and a search on the agency's own name or on one of its agents.
Each group is assigned its own kind of page. Line pages take the first. Office and town pages, together with the Google Business Profile, take the second. Agent pages and the about page take the third. No single catch-all services page is asked to rank for all of it.
Searches an agency's pages and listings are organized around
- independent insurance agent near me
- home insurance agent in your town
- commercial insurance broker
- workers compensation insurance agency
- renters insurance agent
- insurance agency in your county
What the Search Work Includes.
Insurance Agency SEO, Page by Page and Listing by Listing.
Technical, content, and local work, kept up month after month and reviewed with you at your plan's meeting cadence.
A full page for each line
Auto, home, renters, umbrella, business, life: every line you write is given its own title, headings, and questions. The site has no page limit, so nothing is reduced to one bullet in a list.
Office and town pages
Each office gets a page with its address, hours, and the agents who work there, and the towns you serve from it get pages too.
Agent pages built for a name search
A page per producer with background and the lines that person handles, written for a search on that agent's name.
Google Business Profile and directories
On the Startup plan and above we optimize the agency's Google Business Profile and manage its online directory listings alongside the pages on the site.
GEO for AI search
Also on the Startup plan and above. GEO is our work on visibility in ChatGPT and other AI tools, run next to the regular search work.
Inquiries traced back to search
Call tracking with recording is on every plan, and form fills are tracked as well, so organic search is judged by the quote requests it produced.
Proof, Not Promises.
We Report Revenue, Not Clicks.
Rankings are the means and inquiries are the measurement. Every call and form fill is tracked, so organic search appears in the same monthly report as your ads, counted in requests from real people and not in positions on a chart.
Plain numbers. No vanity metrics.
Bookkeeping Firm Case Study.
Intuitive Business Consultants: +280% Search Visibility.
Intuitive Business Consultants is dedicated to providing accountable, accessible, and truly innovative small business bookkeeping and consulting services. The leadership team came to Boost Local looking to improve their online visibility and increase their client count to the point where they need to invest in physical office space.
The work: a clearly executed unique brand identity, a professionally designed brochure and business cards, a modern, responsive website that we designed and developed, revamped Google Ads and Google Business Profile, and connected CRM and business reporting.
Need More Proof?
More Search Results We Have Delivered.
Plans and Pricing.
Insurance Agency SEO, Sold Inside a Published Plan.
Search work is one part of a plan that also carries the website, the ad accounts, and call tracking, which is why organic results can be read beside everything else the agency runs.
- Ongoing SEO and GEO (Google and AI search visibility) are included from the Startup plan, $1,000 a month
- Startup also includes Google Business Profile optimization and online directory listings
- Every plan, including Lite at $600 a month, includes an SEO-optimized, AI-editable website with unlimited pages, hosting and support, plus call tracking
- Startup, Growth, and Custom plans are covered by the 90-Day Satisfaction Guarantee
- Plans are month-to-month, with no long-term contract
Don't Worry.
Backed by Our Satisfaction Guarantee.
Startup, Growth, and Custom plans are covered by our money-back Satisfaction Guarantee.
We advise, guide, and manage your marketing with your goals in front, and we stand behind the work.
Just the FAQs.
SEO Questions From Insurance Agencies.
Yes. Pages are unlimited, so every office has a location page of its own. Google Business Profile optimization and online directory listings are part of the Startup plan and above.
For agencies with many locations or more than one brand, the Custom plan is scoped and quoted per engagement, so the listing work is sized to the offices you run.
Contact Us.
And Ask About SEO for Your Insurance Agency!
Tell us the lines you most want found, where your offices are, and what the site shows up for now.
Fill out the form to get started and we'll reach out shortly with next steps!
Looking for the free Revenue X-Ray? That is a separate, two-step request. Start Your Revenue X-Ray.
