Flooring Company Marketing
Marketing for Flooring Companies, Sorted by Material and Followed to the Invoice.
Boost Local is a marketing agency for flooring installers and flooring stores. A website, a fully managed Google Ads account, Local Service Ads, Google Maps advertising, and call tracking with recording are part of whichever plan you choose, and one team handles them all. Once a month, a performance report sets your leads, quotes, booked flooring jobs, and invoiced revenue beside the channel each one came from.
Why Flooring Needs a Plan.
Carpet, Hardwood, Vinyl Plank, and Refinishing Do Not Sell the Same Way.
A flooring company sells several products under one name. Carpet for two bedrooms, site-finished oak across a first floor, vinyl plank in a basement, and a sand-and-refinish job share a truck and a showroom, and not much else. The search terms are different, the invoice is a different size, and a different crew goes out.
We lay the program out along those same lines. Hardwood, carpet, vinyl, tile, and refinishing are each given a campaign and a page on your website. If the refinishing crew has open weeks, or you would like fewer single-room jobs and more full-home installs, the budget behind that one line goes up or down and the others stay put.
Searches a flooring program is sorted by
- flooring installation near me
- hardwood floor refinishing
- luxury vinyl plank installers
- carpet installation in your city
- tile floor installation
- flooring store near me
What the Program Includes.
The Foundation Is in All Four Plans. Search Work Joins at Startup.
Lite, Startup, Growth, and Custom all carry the website, managed Google Ads, Local Service Ads with Maps advertising, and recorded call tracking. Ongoing SEO, Google Business Profile optimization, and directory listings join at Startup. With every piece in the same hands, a click on an engineered hardwood ad arrives at the engineered hardwood page.
A website arranged by material
Hardwood, engineered wood, laminate, luxury vinyl, carpet, and tile each have a page showing floors you have laid and a form to request an estimate. The site is AI-editable, there is no cap on pages, and the plan pays for hosting and support.
Google Ads split by product line
Our team sets the account up, optimizes it, and reports on it. New installation, refinishing, carpet, and commercial flooring are separate campaigns, each with a budget you can read on its own line.
Local Service Ads and Google Maps ads
Local Service Ads charge you per valid lead, and junk leads are disputed for you. Maps advertising places your business on ready-to-buy searches made nearby.
Every call recorded and sourced
Call tracking with recording is in all four plans and feeds your reporting. Listen back, learn whether the caller had a loose board or an entire first floor to cover, and see the campaign or listing that sent the call.
SEO, GEO, and listings from Startup
Startup brings ongoing SEO and GEO (Google and AI search visibility), Google Business Profile optimization, and online directory listings. Growth layers on Directory Ads: managed placement and budget on platforms like Yelp and Houzz.
Revenue Clarity System on Growth
Growth and Custom plans include the Revenue Clarity System, which measures through to actual revenue. Often that is a custom integration we build with your CRM that marries closed-won revenue to your ads data.
Related services for flooring companies
Proof, Not Promises.
We Report Revenue, Not Clicks.
One lead is a stair runner. The next is a whole house of white oak. A report that counts them as equals hides where the money is, so ours matches leads, quotes, booked jobs, and invoiced revenue to the channel that produced each of them, every month.
Plain numbers. No vanity metrics.
Lead Generation Case Study.
Tri-State Screens: +82% Growth in New Leads.
Tri-State Screens is a family-owned company that has installed and serviced residential retractable screens for over 30 years, serving Virginia, West Virginia, and Maryland. It came to Boost Local to bring in more leads through its own inbound marketing and to get a clearer view of how those leads found the company.
We optimized the Google Business Profile, took on full management of the Google Ads account, and connected the CRM to business reporting.
We have been using Boost Local to increase traffic and generate more leads and are seeing great results.
Need More Proof?
More Results We Have Delivered.
Plans and Pricing.
Posted Prices, Sized to Your Flooring Business.
Each price sits on our pricing page beside the revenue range the plan was made for. A two-person install crew will choose differently than a store with a showroom and several crews on the road.
- Lite costs $600 a month and suits solo and owner-operated businesses up to about $300k in revenue: an AI-editable website with unlimited pages, managed Google Ads, Local Service Ads, Google Maps advertising, call tracking, and monthly performance reporting
- Startup costs $1,000 a month, suits staffed businesses under $1M in revenue, and brings in SEO and GEO, Google Business Profile optimization, online directory listings, and a strategy meeting each month
- Growth costs $4,000 a month and suits established businesses between $1M and $10M in revenue, with the Revenue Clarity System, Directory Ads, a senior strategist assigned to you, and strategy meetings every other week
- Custom is quoted from $8,000 a month for businesses above $10M in revenue, or with more than one location or brand
- Engagements are month-to-month on every plan, and the 90-Day Satisfaction Guarantee applies to Startup, Growth, and Custom
Don't Worry.
Backed by Our Satisfaction Guarantee.
Startup, Growth, and Custom plans are covered by our money-back Satisfaction Guarantee.
We advise, guide, and manage your marketing with your goals in front, and we stand behind the work.
Just the FAQs.
Questions Flooring Companies Ask Us.
Yes. On the website, the showroom has a page with its address and hours, and each material has a page with an estimate form. Google Maps advertising puts the business on ready-to-buy searches made nearby, and Google Ads campaigns cover the installation services.
Calls are recorded and tied to their source, so the monthly report shows what each channel sent to the store and to your crews.
Contact Us.
And Ask About Marketing for Your Flooring Company!
Tell us which floors you install, whether you run a showroom, and where your estimate requests come from today.
Fill out the form to get started and we'll reach out shortly with next steps!
Looking for the free Revenue X-Ray? That is a separate, two-step request. Start Your Revenue X-Ray.
